CEO’s guide- Challenges & steps in social networking app development

Being on social media in this digital world is as important as having an identity card. If you are not on social media, you are labelled as disconnected. In 2022, the majority of the people using smartphones will be present on social media apps. Plus, there are a number of social media apps available on the app markets on iOS and Android. Yet, a perfect social media app does not exist because the definition of a perf social networking app is different for different users. These are the reasons why CEOs are actively exploring Social Media media networking mobile app development. And they want to learn about the challenges involved in Social networking app development with the complete process of mobile app development. 

The article will provide you with detailed material on challenges in building a social networking app and the steps involved in building a social networking app which is nearly the same as mobile app development steps.

As discussed, different people have different mindsets about a perfect social media app. For example, users in the USA might be using different social media apps as compared to users in Canada. Let us prove the same through stats.

Social Media networking stats in USA and Canada

• Facebook: the USA has 180.1 million active users making it the second-highest user. In Canada, 63% of the social media users use Facebook making it the most famous app there.

• Instagram: 123 Million users are active on Instagram in the USA. In Canada, 6.08% of the users use Instagram among total social media users. (Source)

• Twitter: 38 million users are active on Twitter daily in the USA. And from Social media app users, 13.26% of the users use Twitter.

With millions of users using social media apps in the USA, Canada, and worldwide, CEOs are actively looking for mobile app development for their new social media ideas. But, before the development process, they face a number of challenges. Let us take a look over the challenges faced by the CEO in Social networking app development.

Challenges in building social networking app

Building an app is difficult but building an app that relies upon social engagement is more difficult. There are a number of challenges involved in building the Social Networking app.

Market research and analysis

It is no doubt true that market research is one of the toughest tasks before building an app. An idea is not complete when it is in its base form. One has to nourish the idea through market research and idea validation. CEOs thinking of building Social networking apps have to find out what features are people missing in another social media app. How much anticipation will your idea get if you implement the idea? You can drop polls over current social media apps and find out the feedback for social media apps from the users directly. With the polls, you can identify your audience's interest and size.

Studying the competitors

There are times when brands ignore studying their competitor's apps. If you are a CEO and are ready to undergo the process of mobile app development, you have to install your competitor's app and study them thoroughly. You also have to study in what regions your competitors are playing strong and weak. You also have to explore how strictly your competitors are valuing the user's data.

Preparing a growth, direction strategy

There is no magic that will make users download your social networking app. You have to lay down a complete direction and growth strategy. In simple terms, you have to lay down a marketing place that defines your growth and mission. You have to approach people in different ways, run paid campaigns on different platforms, perform SEO on your site, and much more. Further, your social networking app must have strong ethics on which your competitors are not staying strong. For example, Facebook said that the site will always remain ad-free, but the statement changed with time. Ensure that you monitor your updates and statements before rolling them out.

Now that you have learnt about a few of the challenges involved in the process of building a social networking app. Let us take a look at the steps involved in the mobile app development project.

Steps involved in building the app

1. Laying blueprints of the workflow and features of your app

2. Contacting the mobile app development company and discussing the idea

3. Designing the app with wireframing, prototyping, and real designing

4. Building the app, the real-time development

5. Testing the app for possible bugs and errors

6. Publishing the app on app markets and advertising it

7. Support and maintenance of the app

Ending words

The above steps are similar to every mobile app development step, which is why we didn't explain them. But, the mentioned challenges are essential to know for a CEO looking forward to building a social networking mobile app. Our stats from the USA and Canada specified how much people rely on social networking apps. Hence, it is high time that CEOs must consider the challenges, fortify them and build their social networking app by contacting best mobile app development company in USA, Canada, or worldwide.

Originally published on: https://medium.com/@yadav.radhikatech/ceos-guide-challenges-steps-in-social-networking-app-development-cd3f68e20f0d

Share This:

Facebook Twitter Pinterest Linkedin Whatsapp Whatsapp

About App Development Solution

This is a short description in the author block about the author. You edit it by entering text in the "Biographical Info" field in the user admin panel.